Maternity Care Coalition
Ad Campaigns: Hiring and Client Recruitment
Overview:
Crafting visuals for a cause close to many hearts – Maternity Care Coalition's presence on billboards and SEPTA advertisements in Montgomery County. The campaign carried two clear, distinct messages: A general call to the community, and an invitation to join MCC’s compassionate team.
At the heart of this design was a genuine understanding of the community MCC serves. The organic textures and comforting tones weren't just design choices; they are subtle ways to communicate reassurance, telling the community, "You’re not alone. We get it."
Services:
How do you capture the spirit of unity in design? By painting the picture of what makes MCC special: a compassionate team dedicated to supporting growing families. This campaign is all about celebrating the ties that bind us, the shared smiles, the mutual respect, and the collective commitment to making a difference.
Lauren Jones Paul, Founder, Sound as Color