from the desk of lauren

Purpose-driven design experiences for innovators and the ever-curious.

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THE KEY TO A SUCCESSFUL BRAND:

Creative Guided by Purpose

I work with small businesses to uncover their brand's unique aesthetic and consistently tell their story through their logo, website, print, and digital marketing. We live in a world where consumer expectations have never been higher. Implementing purpose-driven creative makes you stand out and leads you towards your goals.

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Latest journal posts

One Simple Mantra Everyone Needs to Hear

What it means to be a creative source of truth and inspiration.

5 Steps to Become Purpose-Driven

Business, Photography

How Digital Marketing Led Me to Oregon

insta @deskoflauren

I made this journal in college. Prob around 2008.

I made this journal in college. Prob around 2008. It combines all of my favorite things: printmaking, graphics, bookbinding and writing. I came across it last night. Thumbing through I found this note I scribbled describing why I wanted to work at the company I took ultimately took a job with.

The first line reads: “Love that they do non profit work. Shows passion and compassion.”

It reminds me that everything I need is within me. If I’m brave enough to listen I will find my way.

As I look around at the beginnings of Desk of Lauren I see my true self in its values. Purpose-driven. When you light up your highest values, it’s contagious.✨

Growing up in the south, I didn’t always feel li

Growing up in the south, I didn’t always feel like I fit in. When I was about 15 I found art and design. It was the first time in my life I didn’t have to try to fit in. I belonged. I still feel that magic when I’m in a community of creatives. It’s like coming home.

This week I’ve attended several events at @nashvilledesignweek and felt that same sense of belonging.

Today, I went to @thegreenraybooks for a talk on why Printed Matter Matters. @sunny__________side @kristine_potter and @tamarareynoldsphotography spoke to their life stories, processes, inspiration, and work. This tugs at my heartstrings because of my background in print design, photography and bookbinding. As you can see from what’s above my desk, I am a collector or sorts.

I picked up a copy of @sunny__________side and as I sat down as my desk and combed through it I knew it needed a home on my shelf.

I love this image on the cover by @connergetchell . The person in the middle reminds me of 15 year old me. Timid, hiding behind her friend, wearing the hat because she had to, and not smiling about it. I’m projecting, perhaps, but there’s a look in her eyes I relate to somehow.

Turns out, I’m still a little bit like that awkward 15 year old searching for a sense of belonging. Aren’t we all?

Thank you @nashvilledesignweek for giving a space for the creative community to gather.

#smallbusinessnashville #nashvilledesignweek #shopsmall

So excited to share a look at @soundascolor packag

So excited to share a look at @soundascolor package design printed with @noissueco. We are featured on their blog this week. Link in bio.

The illustrations tell the story of the natural dye process. Each intricate drawing represents a material used to create the colors seen on fabrics in their line of products.

Purpose drove the design concept as well as the print materials. Noissue produces sustainable, eco friendly, quality packaging.

#packagedesign #sustainabledesign #smallbusinessnashville #deskoflauren

A simple reminder that you’re doing great. From

A simple reminder that you’re doing great. From my backyard to your Instagram. 💞

I constantly have to use this as a mantra to stay rooted in my truths as a person and a business owner. It’s so easy to slip into the world of self doubt and insecurity, especially on social media, and especially being a small business owner trying to wear all of the hats and do all of the things.

More on this in my journal. Link in my bio!

#youredoinggreat #deskoflauren #smallbusinessowner #smallbusinessnashville

This week at my desk: packaging experience creativ

This week at my desk: packaging experience creative for @soundascolor. Which design would you choose?

Also side note on the importance of saying “Thank You” to those in your life who support you in any way shape or form.

I’m so thankful for my clients at Desk of Lauren. We support each other through our small business pursuits one step at a time. You do the same when you #shopsmall

#smallbusinessnashville #deskoflauren

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